How to Brainstorm New Interactive Content Ideas

Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. Why the shift? Including interactive content in the mix makes your customers feel more involved in the research and buying process. If you use it correctly, it can help make you more memorable, too. But coming up with fresh ideas for interactive content can be hard. With so many different ways to implement interactive content on your site, it can......

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Ten IT-enabled business trends for the decade ahead

As technological change accelerates and adoption rates soar, ten pivotal trends loom large on the top-management agenda. Three years ago, we described ten information technology–enabled business trends that were profoundly altering the business landscape.1 The pace of technology change, innovation, and business adoption since then has been stunning. Consider that the world’s stock of data is now doubling every 20 months; the number of Internet-connected devices has reached 12 billion; and payments by mobile phone are hurtling toward the $1 trillion mark. This progress both reflects the trends we described three years ago and......

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