Looking for a collection of no-nonsense SEO tips that you can easily implement to boost your site’s search engine rankings? Then look no further.We’ve put together a list of 75 SEO tips and best practices. They’re split into logical sections to cover various aspects of search engine optimization—from on-page factors to keyword research, link building and more.For most tips, you will also find a link to further reading, including official Google guidelines (where relevant). We’ve also handpicked some of the best SEO guides on the web.
You can get an indication on how many pages Google has indexed for your site by running the following search:site:mydomain.comIf the number of pages is a lot higher than you expect, that’s a sign that you’ve got indexing issues that need to be fixed.
Exclude Googlebot and other crawlers from sensitive parts of your site (such as admin) by blocking them in robots.txt.
Moving your entire website to SSL should be considered. Google gives a small ranking boost to sites accessible over HTTPS, and it’s likely that in the future this will increase as a ranking factor.At a minimum, any pages which capture user information should be safely encrypted.You can use Let’s Encrypt to grab a free SSL certificate for your site.
You may want to add a sitemap, or sitemaps to ensure all pages on your site can be found, and to set crawl priority.Crawl > SitemapsThis isn’t such a big deal if you have good site architecture, but it’s one to tick off the list.The more help you can give Google the better!It’s also worth forcing Google to recrawl a page whenever it’s updated (rather than just waiting for Google to recrawl it).This only takes a few click and the page will be re-cached almost instantly.Crawl > Fetch As Google > Fetch > Submit To Index > Crawl only this URL > GoNot everything in SEO fits nicely into neat little boxes (ahem, categories).BUT that doesn’t mean those things aren’t important!So, here are a few miscellaneous SEO tips that you shouldn’t ignore…
A sudden drop in your search traffic will normally be the first sign that you might have picked up a penalty.But before you panic, make sure there’s nothing up with your site that might have caused the drop.For example:was your site down for a period?is your analytics tracking code installed properly?have you blocked search spiders by mistake (I’ve seen this a few times in the past!)If everything looks ok, then you’ve probably got some sort of penalty BUT…Even if you don’t have a penalty (yet), that doesn’t mean you’re in the clear.Drops in traffic that align with Google updates are an early indication of algorithmic penalties